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     I personally found these two readings rather interesting.  I have never noticed that there are two forms of media.  One called entertainment, and one Information.  Now, obviously I realize that there are those types but I never realized that both have the same intention, and effects.  They indoctrinate the people of their beliefs, values, and morals.  I find it very true that people will attach themselves to shows that exemplify the same morals and beliefs as them.  For example, many people turn to things such as the Cobert report to get their source of news because they feel a strong hatred for Bush, or because they dont believe in the war on Iraq.  The Cobert report also tries to lighten the news up in order for audiences to not walk away with a sadned state of mind. 

     Although we see our nation of one who promotes freedom of speach, the government as well as producers, dictate what can and can’t be done or said on radio, Tv, and newspapers.  Therefore, our adoption of views are not coming from society as a whole, but from a few people of high authority.  This is very Karl Marx like, where he discusess the bourgeouise and the Proletariot.

      Discussed in chapter 12 as well, I found it very interesting t learn about the hidden message.  In almost all movies there is some underlying message, that people interpret and understand.  The trouble for corperations is to try and get everyones perception of this message to be the same.

     The fact is that many people use media as a means to get away from things like boredom in order to relax, stimulate the brain, etc..   People will retain only what they choose to retain , and will develop role models based on there perception of an “amazing” person might be.  Therefore, it is evident that media plays a HUGE role in our lives.  Media shapes our lives from a baby till our death.  It is all around us, and in this day and age I find it near impossible to escape it entirely.