sure

For this weeks reading I did it on pitchfork and how they have created a new area of the music industry.  This reading was possibly one of my favorite readings I have done this year, partially because I love music, and especially love ways of finding unheard of music, and the second reason is because it made me understand more about the music industry.  First of all, I think what pitchfork is doing is amazing.  People don’t want editorial type information from journalists.  What people are interested in these days is simply what people equally as passionate about the music think.  They want people who have a general appreciation for that band to give them information.  This is why magazines like the rolling stones are starting to suffer because they are more intersted in the movie stars and easy story getters and instead pay less attention to the actual music.  The same problem is occuring with MTV and much music because they are focusing on reality tv shows instead of focusing on new music and stuff, therefore, they are starting to loose alot of viewers.  These viewers need somewhere to turn and why not turn to a web site.  Most people are always on the computer and therefore, their information is all in one place.  Although pitchfork gets criticised for alot of things, I think what they are doing is great, I think they really keep the music alive.