anti consumerism; consumerism
Today I began feeverishly reading the readings this week, and came across one article of particular interest. This article was “The Rebel Sell”. I found it absolutly true, and incredibly astonishing how being so anti consumerism is really creating consumerism, and in fact driving consumerism up. In today’s age there is a wide array of people and groups. There is the jocks, the nerds, the hippies, the goths, etc.. In some way or another all try to seperate themselves, to make themselves look distinctive, and against conformity. Therefore, that is why there is a need for this crazy industry. No one was to be exactly the same, and everyone looks for ways of self expression. This is shown in movies such as american beauty. Material things drive the economy. I feel it is a sad world, and quite depressing to know that our best efforts to not give in to the hype actually does put us into the hype.
Another problem going on in the media, is figuring out how to create legally. There are so many restrictions and groups set up to make sure that things in the media are not replicated, unless of course a certain negotiable amount of money is given to the originator. This is truly the sad world we live in.
When we think that we are not going to buy in to what the media wants us to, we often times do. The media strongly dictates what we can and cannot do, and therefore, I feel we are all left to conform, even though we try so hard not to.
biohelixx said,
January 24, 2007 at 9:20 pm
I’ve never considered myself to be an anti-consumerist, nor have I ever deluded myself into thinking that I am anything by a consumer. I have disposable income, therefore I am a consumer, but the things you mentioned in this and your next post about how “anti-consumers” are fooled into thinking they’re doing a good thing, and how the media are fully cognizant of what they’re doing when they complete their advertising campaigns really rings true with me. I will admit that I haven’t finished the readings yet, and most of what I think about “The Rebel Sell” is from what I’ve picked up on the different blog postings this week, but nevertheless, I wonder what would happen to us as a society if there was no advertising anymore, just suddenly in one fell swoop.
Would we disintegrate, would media go bust, would companies really never sell anything consumerish again, would people miss the ads and tear their hair out in the absence?
I’d also like to mention that I really enjoy what you have to say.
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